Social Network Analysis

Our software and service developed for the analysis of social networks offers support to companies with a broad user database and contact data to the planning of targeted and more efficient marketing and communication campaigns. The software serves for the searching of coherent groups (groups of friends, families, workplace communities) and within this of opinion leaders. Our solution is capable of finding the micro communities through the combined processing of different data sources compiled about up to several million users, to appoint the opinion leaders and to plot the determinant social network. In the framework of our service more efficient marketing and communication campaigns can be designed with the targeting of MC opinion leaders thanks to our own data mining analysis methodology and algorithm implementation.